Here I'll ask questions, challenge assumptions, and surface the most important insights so I can pack it all up into a strategy.
Fields marked with an asterisk (*) are required.
What's the business about?*
Brief background or brand story, what the business does, vision.
What's the goal for this specific project?*
What do you want to achieve by implementing this.
What are the challenges or problems?*
From your perspective, what's keeping you from achieving your goals.
How will success be measured?
Increase revenue or sales by X% monthly, new leads, subscriptions, followers...
Who are the main competitors?
Name them and provide links if possible.
The next section will allow me niche down your target so the brand, designs and communication are laser focused on the customers that are more likely to commit, so you don't have to spend hard-earned money on ads with poor efficiency.
Main target groups*
Group customers based on their behaviour, socio-economic traits, generation or location, in words that state demographic and behavioural terms. List the main 3 groups (it's ok if less than 3).
Click on one option and go to the next field. Scroll down for more options.
Hold command/ctrl and click to select more than one option.*
In a relationship
Married with no kids
Married with kids
Married with empty nest
Master Degree / PhD
Be sure that the target customer is actually a person and not a profession. Think tech-savvy middle-aged bookworms versus librarians. List people who exhibit behaviors instead of listing job titles to hone in on your target. This is the persona we'll base our creative solution on (Brief description of 2 user Personas).
Facts about your business/brand
The next questions will help me conduct further research on your brand so I can get a comprehensive picture of it within the market.
Provide your web and/or social media links*
Web domain, Instagram profile, Facebook page, LinkedIn profile, YouTube channel.
What is your best selling product/service?
Name the best one(s)
In your perspective, what differentiates your products/service from the competitors?
List the main thing(s).
Features & Benefits
A feature is most times a physical tangible characteristic and the benefit is often an intangible result of that physical feature.
What are the main features of your product/service?*
List as many as you can
What are the main benefits of your product/service?*
List as many as you can
What do you want your customers to take away from your communications (the most important thing)?*
Write what you would like the target to take away from the communications and not headlines, taglines, or body copy. It doesn’t have to sound polished here.
These questions will help me align the design style with the brand, strategy and message further in the process.
Name brands you like us to use as reference*
The main 3 (it's ok if less) and provide links if possible
What feeling are we trying to evoke?
List specific feelings you want to evoke in your target audience.
Are there any must-haves and must-nots?
List as many as you want.
Further notes, comments or brand attributes you want us to have in mind.
Anything you feel relevant regarding this project.
Discovery Session by Ken Nagamine
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.